Nowadays, there are a number of apps which allow users to compare the in-store versus online price for an item they find. For most people, Amazon is the go-to website for price comparisons.
Now, Amazon has received approval for a patent which prevents in-store customers from completing any price checks, particularly if they are inside a physical Amazon store.
The patent, ‘Physical Store Online Shopping Control’ was recently approved, but was actually filed in 2012.
The system works when a shopper logs into the store’s WiFi network.
If the system detects the shopper browsing around and doing a price check, it can offer three possible options:
- It can compare the price to what’s offered in store. To sweeten the deal, the system may even email a coupon.
- It can suggest a complementary item.
- The system can triangulate your location, suggest similar items in the area, and could even direct a local sales agent to contact you.
- It can block access. Most likely, this will not be the store’s go-to option. Customers will feel disgruntled by this.
The patent is for an indoor setting, but there’s one easy way consumers can bypass this entire scenario. Instead of accessing the store’s Wi-Fi, the alternative is to use the cellular network.
On the other hand, this approach will make more sense on an online platform. Let’s say you’re comparing prices for a certain product. You look at the product on Amazon, and then you move onto check the product on another retail platform, Ebay.
Amazon’s next step is to offer a retargeted ad of some sort, inclusive of a discount so that, instead of purchasing the item on Ebay, the user will go back to Amazon.
Luxe Electronics is always on the lookout for the next tech story. Luxe is located in Amesbury, MA and is an independent distributor of electronic components. If you are looking to save on a RFQ or get the most for any brand-new excess, let us know.
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